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At Aleph Beauty, we are dedicated to a holistic approach to beauty that values the well-being of people, the preservation of our planet, and the ethical treatment of animals. We firmly believe that people, the planet and animals operate as one system.
Our Clean Beauty Promise is a testament to our commitment:
For People:
Safe Ingredients: We prioritize your health by using safe, non-toxic ingredients, avoiding harmful substances like microplastics, silicones, parabens, GMOs, animal-derived ingredients, sulfates, PEGs, PFAs, phthalates, and fragrance. For a full list of our No-Go ingredients can be found here
Transparency: We believe you have the right to know what you're putting on your skin. Our ingredient lists are clear and comprehensive. These can be found on our product pages directly under each product.
Ethical Production: The beauty supply chain has been linked to slavery, child labor, and other human rights abuses. We take measures to ensure that the safety and rights of all people in our supply chain are upheld.
Community: Aleph is a proud supporter of Dress for Success NZ, helping to empower women to achieve economic independence.
Performance: Our products are designed to not only meet but exceed your beauty expectations. You don't have to compromise on quality for clean beauty.
For the Planet:
Sustainability: We take eco-conscious steps at every stage, from sourcing sustainable ingredients to using recyclable and low-impact packaging. We're committed to reducing our environmental footprint. Read our full sustainability strategy here
Recycling: We go much further than most in the beauty industry. Using glass and aluminum which are infinitely recyclable means we don’t rely on plastics for our packaging. Recently there has been an uptick in the use of refillable plastic, recyclable plastic and recycled plastic material. In all of our research, we still believe that glass and aluminum are a better choice for our products over plastics. The reasons are many; from the concern of plastics leaching into our products, to the fact that 80% of cosmetic containers end up in the landfill. To read more about our Re-Aleph take back scheme here
Makeup Alchemy: Every Aleph product is designed to work in synergy with each other meaning you can create endless textures, shades and finishes with less products and less waste. We call this Makeup Alchemy.
Ethical Sourcing: We support responsible sourcing practices to protect the earth's natural resources and biodiversity.
For Animals:
Cruelty-Free: We stand firmly against animal testing and are certified as a cruelty-free brand. Our products are made with love, not cruelty.
Natural Ingredients: We harness the power of natural, organic ingredients to create clean beauty products that nurture both your skin and the environment.
Aleph Beauty is proud to uphold these principles, ensuring that your beauty rituals are not only effective but also aligned with your values and the well-being of our planet. This is our promise to you.
Do more with less: Aleph Beauty
Sustainability alone is not enough, Aleph doesn’t just tick the ‘green’ box. We do a whole lot more with a lot less. With our cruelty-free, vegan range housed in predominantly glass and aluminum packaging, we’ve pioneered a system that ensures minimal waste and maximal product integrity.
B Corp Cert
Skincare Actives
Makeup Alchemy
Creativity
Unique multi-use system
Versatility
Recyclability- (Pact Collective partnership)
Circularity (Re Aleph initiative)
Biodegradable labels
Eco shipping options
Transparency
Universally suitable shades
Support for the planet (1% for the Planet)
Plant based vegan ingredients
Cellular regeneration
Makeup-artist-driven formulas
Formulations unique to Aleph
LESS
Waste
Water
Resources used
Synthetic ingredients
Plastic packaging
No Filler
No Hormone Disruptors
No Toxic Ingredients
No added Fragrance
No Animal-derived ingredients
No PFAs
No GMOs
No Gluten containing ingredients
No PEGs
No Microplastics or synthetic polymers
No Silicones
No Animal Cruelty
